What is a Marketing Asset??

Hi gang, it’s been brought to my attention that I should back up slightly and explain a little about what a Marketing Asset is.

All business, no matter how big or how small, always is looking for more profit, right?  This is why we are in business to begin with, at least that is the case for most businesses, there are a few exceptions though, as there is with everything in life.

Profit comes from sales, sales come from customers, the more customers you can get for the least amount of money spent is the goal.  With every business, there are always a treasure trove of “assets” that can be used for marketing.  Mining these assets can lead to new or renewed customers.

Our goal here is to create new or renew old customers without spending any more money on marketing then you are already spending.  No new spending!  Use what you already have hidden in your business.

Follow along as I give you some new marketing assets over the next few weeks.  The reason I am slowly letting them out is so you will think on the asset and look in your business for ways to tap that asset before we move onto the next one.  Some may seem simple and obvious, but sometimes we need the obvious to be stated so you can see the trees.

Many if not most, oh 80%, of small business people work “in” their business not “on” their business.  My goal is always to get you to work “on” your business.  Getting caught up in the day to day operation of your business, leaves very little time for you to focus on growing your business.  Growth is good, right?

Rome

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