It’s time for your second lesson in the Customer Service ‘Quicky’
Course. I hope you found lesson one informative and have had a
chance to incorporate some of the strategies into your own business.

In this lesson we are going to go over some simple secrets to providing
great customer service all of the time.

It is no secret that if you are in the service industry, good customer
service can be your bread and butter. By providing good customer
service, you can generate more profit and promote business loyalty at
the same time.

In fact it can create a win-win scenario for both the business and the
customer. The customers have a good experience and get their
money’s worth while the business gets to enjoy increased profits!

Let’s go over a few simple secrets that you can use for your
own business.

– Strive to build customer loyalty!

Customer loyalty is the most important secret to achieve good
customer service. Do your best to collect your customers full name,
contact numbers and other information, such as address, birth date etc.
Remember if you show concern for what matters to your customers, you
will build their loyalty and acquiring customers for life.

– Provide authentic customer service.

Nowadays, service has been a cliche and just a traditional way
of dealing with customers. If everyone’s doing it, it’s a high time that you
personalize your service. Be creative; personally know your customers
and identify their individual needs. Make certain that your offer extreme
value to your customers.

– The customer is always right!

The old adage “customer is always right” is still applicable. If a
customer approaches you and complains, be serious when handling
their concern. If the customer is angry and upset do your best to defuse
the situation and show them how serious you are when it comes
correcting any problems.

Once the customer is satisfied by how you addressed their complaint,
thank them for conveying the problem to you. Keep in mind that
advertisement will not be enough to repair a damage done by failing to
address customer complaints. Silent complainers can do a great deal
of damage to your business. Beware of people who walk away without
having their issue resolved. You may never see them again, if they are
unhappy you can bet that they are openly criticizing your services to
other people and establishing a bad reputation for your business.

– Be honest with the customers.

Once your customer suspects that you are lying to them, they are a
lost buyer. If a customer seeks for your advice about a product, openly
tell them what they need to know. In the end, they will thank you for being
so genuine with what you offer.

– Go the extra mile.

If you want superb customer service, you should always go the extra
mile. For instance you can send a birthday card or insert a thank you
note in a customer’s package. You can send a congratulatory note
when a customer gets promoted or you can clip the article if you see
their photo or names in print. There are many ways to encourage your
customers lifetime loyalty. You just have to be willing to make the effort.

Train your staff well.

Educate and train them about good customer service. There will be
times when you can’t directly deal with your customers and your staff
must be able to show them the excellent customer service that they

Always keep in mind that your competitors are just waiting to cater
unsatisfied customers of yours so you should always be sure to take
care of your customer by providing good customer service.

That’s it for today’s lesson. Look for another lesson soon! We will be
talking about customer service training with three quick steps.



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