Website Marketing Strategies

For years, the website design market used to fall into three separate entities for website design and development: (i) graphics and animation studios, specializing in custom graphic design and creative animations, (ii) website marketing/promotion firms, (iii) Web programming companies specializing in database-driven website development.

Nowadays, however, you get to see a fusion of these three entities in several dynamic Web Development and Promotion companies operating from around the globe. These web design, development and web promotion firms virtually cater to a diverse range of clientele, include those coming up for creative web design, web databases CRM/ERP (Customer Relationship Management/Enterprise Resource Planning) as well as for SEO (search engine optimization) needs.

Most small business firms all over the world heavily rely on the services of such web development firms as they usually cater to small business website design by providing web based marketing methods that small companies can afford due to small budgets. Depending on the effectiveness of such web-based marketing, clients often see successful results from clicks to conversion. There are some case studies which show that utilizing their marketing equation; some sites have gone from 10 leads a month to 300 leads.

However, to achieve this is easier said than done. Web marketing firms that create a full plan for their clients using both the strategic and tactical methods crafted by specialists/consultants in turn are able to give small or large businesses increased sales. After all, that is the reason we are in a business, right?  To have more sales and offer value. Therefore, the objective behind any web development or website promotion project is to create a unique selling proposition through your website that can set you apart from your competition so your customers should only think of doing business with you, regardless of price.

Small business firms today look forward to the professional creative website design and strategic web development and web promotion companies for the simple reason that they want their site to have the look and usability of a Fortune 500 company site without having to spend huge money for it.  Yes, it is definitely considered a plus if the website is designed as a tactical marketing tool that aims to engage and educate their clients in turn.

Most of these businesses have a concern in their minds: can their website provide a means to gather analytical data for them to offer better services for all?

Yes, definitely they can. However, for this, optimal, effective website design strategies need to be incorporated. In a word, small business clients should be enriched with at least some of these features in order to fetch more conversions:

* Cutting-edge small business responsive website design, tailor-made to provide broad market exposure of the products and services to potential clients.
* Small business website design strategies including full-featured e-commerce solutions, to help these businesses deploy cost-effective, powerful e-commerce stores.
* Customized search engine optimization services, based upon individual needs and goals.

However, there are umpteen so-called ‘cheap, quick’ solution-providers, and any small business firm must think twice before taking the plunge with them. Ideally, one should always trust a professional web development firm that gathers relevant information about their clients’ business through hours of discussion, clear up ideas about the requirement, nature and goal of the clients’ business. Based on these details, experienced, skilled web designers and developers carry out extensive research to find out the best small business website solution. On the other hand, creative, innovative content writers create specific and unique content for small business website requirements, thereby enhancing business prospects. Finally, website maintenance and search engine optimization techniques that comprise scientifically proven techniques available at a competitive price are sure to give your business a boost.

Multimedia Presentation, Multi-lingual website development and E-Commerce integration solutions complement these customized website solutions for brightening the online and even the offline image of small business firms.

The Five Steps to Success:

To ensure success of your small business through a unique website presentation, it is important that you develop a five-step process for creating websites that meet your customer’s goals. Whether it is a small business firm eager to generate leads, sell online, provide information about their services, connect their vendors to their company electronically, or start an entirely new kind of service, this five-step process not only takes them from concept to completion, but also is the trademark of any Internet development company.

Consulting:  Every website starts with an idea. Perhaps you’ve been thinking about developing a website, or redesigning your existing site. At the consulting stage, a professional website development firm would strive to clear all doubts about the clients’ requirements. Consultation for this usually comes free in case of small to medium-sized businesses.

Website Design:  After the initial consultation, the website development firm solidifies the clients’ ideas by creating a blueprint for their site by employing something they call “Strategic Design”.

Website Development:  The website development project is then handled by a creator’ hive, composed of specialists who handle their own respective pieces of the site development. Remember, for successful website development, it is necessary to be handled by a versatile team of expert graphic artists, content writers, programmers, database specialists and technical personnel. This ensures that a qualified professional handles each task of the given project.

Web Hosting:  Since websites are an intricate interplay of graphics, text, programming and computer resources, building your site on a rock-solid web hosting foundation is critical to its marketing success.

Website Maintenance:  Once the site is available to the public, it must be maintained with the help of ongoing updates and continued development to the site so that they don’t give clients/visitors of the site a chance to complain about its quality and content.

Responsive:  Last but quite possibly the most important element is development of a website to be a complete mobile experience. Mobile has become the leader in online search and any website development must be taken on with a mobile first position.

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Social Media Marketing

In this new frontier of SOCIAL MEDIA MARKETING, you can spike your traffic FAST, and if you do it right, you get LONG TERM search engine traffic too. It’s really the best of both worlds. Free traffic and higher search engine rankings!

Plus! Higher Conversions

Here’s the final key ingredient… and that’s the fact that social marketing means that the huge flood of EXTRA traffic you are going to get on your site is already PRE-SOLD. You already have a relationship with them… and they are going to convert into customers at a rate you haven’t seen since your grandmother visited your lemonade stand when you were a kid.

It’s this simple… people like to buy from people that they already know, like, and trust. And your social marketing campaign will give you the kind of presence so that people already KNOW you, LIKE  you, and TRUST you before they even hit your web site. It’s not rocket science.

In a recent test performed by a well respected marketing analysis firm MarketingExperiments.com, a site that runs online tests and records the results in their newsletters. They concluded a 12-month test where they measured the results of social marketing versus buying paid traffic to a series of 4 sites.

Here is what they found:

Using social media marketing, they were able to generate over 93,000 visitors to their sites, paying an employee to do the social marketing work for a total of $3600 during that time, resulting in a total cost per visitor of 4 cents.

Then they ran a one month test driving traffic from Google AdWords. Using that strategy, they obtained 2,057 visitors after investing $1,250 in click costs, resulting in a cost per visitor of 61 cents. Four 4 cents versus 61 cents – social marketing yielded a 1,427% better return on their investment. Not bad!

By now I’m sure that you’re foaming at the mouth, wanting to dive in and take advantage of the huge opportunity that Social Media Marketing presents.

We are devoted to applying techniques of getting traffic from social networking, involving three sites that will get your social marketing off to a great start. They are YouTube, Facebook and Twitter.  I will show you why they work and how to set them up to get the fastest results.

There are no secrets! It’s all about creating a presence on each one, developing friends and a relationship with your friends! The rest (traffic) comes naturally when you use social networking the right way!

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Today’s Hidden Marketing Asset. Number 6.

Today’s Hidden Marketing Asset is a real no brainer, but you would be surprised at how many businesses get so caught up in the day to day selling to “new” customers, that the old ones kind slip away, or get taken advantage of.  So here is todays HMA;

Current customers and clients.

  1. How are you communicating with them.  Are you asking them to come back and buy from you again and again, if you are then you are “a-gain”  If not then you are losing out on a big opportunity for free new money.

Remember it takes up to 7 times the cost to bring in a new customer then to sell to a current customer.  If you have been in business for a while, and you have a good regular cliental, then there comes a day, or should come a day that you need very few new customers to stay in business.  Then you can focus on new customers as new growth and more money.

That’s it for today, simple isn’t it?  🙂

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Hidden Marketing Asset #5

Here is today’s Hidden Marketing Asset for your small business.  As we go along, take these little assets and put them to use.  Have your key employees work on these assets if you are finding it hard to make the time.  Everyone of these assets are in every business, they can be very hidden and take only a little work to dig them out.  Here is today’s:

Poor Advertising results.

  1. Do you test ads and test results?  There are number of ways to do testing and determine if the ads are effective.  What isn’t working can be reworked or money saved. What is working can be stepped up.  Eliminate Spray and Pray Advertising.

Advertising is for many businesses, the number one cost in marketing.  Why do it of you are not sure it’s getting anything back to you?  Have you devised a way of computing your ROI on all your marketing and advertising?

Advertising is a science, not a hit and miss, luck of the draw, process.  If you are spending money on advertising, especially with the big three media (Newsprint, TV, Radio), then you must take the time and effort to determine it’s effectiveness.  ROI (return on investment), must be the number one concern for all advertising expenditures.

Contact me if your looking for ways to determine ROI on all of your marketing efforts.

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