Today’s Hidden Marketing Asset is a real no brainer, but you would be surprised at how many businesses get so caught up in the day to day selling to “new” customers, that the old ones kind slip away, or get taken advantage of. So here is todays HMA;
Current customers and clients.
- How are you communicating with them. Are you asking them to come back and buy from you again and again, if you are then you are “a-gain” If not then you are losing out on a big opportunity for free new money.
Remember it takes up to 7 times the cost to bring in a new customer then to sell to a current customer. If you have been in business for a while, and you have a good regular cliental, then there comes a day, or should come a day that you need very few new customers to stay in business. Then you can focus on new customers as new growth and more money.
That’s it for today, simple isn’t it? 🙂