When you think about the potential exposure that mobile marketing brings, it truly is amazing however you have to use this form of marketing in various channels. Mobile advertising is used in the form of vinyl magnetic signs to giant billboards that busses are wrapped in. Semi trucks that travel cross country are also used for mobile marketing, especially for big companies that want nationwide exposure. Consider the auto racing industry and how much advertisement they offer, that too is a form of mobile advertising. Statistics have proven that most people do read the advertisements that are on any type of vehicle, consumers also find these types of advertisements to be favorable, and many also say that they would strongly consider a purchase based on these advertisements.
Other types of advertising which include newspaper print advertisements, spot TV, magazine, radio, billboards, and mobile advertisements all have very different price tags on them in regards to cost per thousand with a half page newspaper advertisement running about $20 cost per thousand and mobile advertising is under $1 cost per thousand. That is quite a difference in price and can be just as effective. Mobile advertising is relatively newer but is also become very sophisticated and will continue to grow as an effective vehicle for advertising on the cheap. And as you have discovered, this type of advertising has its advantages. For one, mobile advertising can not be ignored, it is an in your face approach to marketing. You can not throw this away and there is no way that you can not notice it which is what makes it so effective and what makes it so appealing is the cost and the ROI. This is marketing and advertising that generate results. Perhaps this is why it is really creating a marketing buzz and more and more people are using this as part of their marketing and advertising campaigns. The options are endless when it comes to mobile advertising and new ideas are pouring in each and every day that are off the hook but the key is that these ideas are working, and that is what counts.